How are AMV's legal?

General discussion of Anime Music Videos
Locked
User avatar
Shadow Wolf
Joined: Sat Apr 24, 2004 1:00 am
Contact:
Org Profile

Post by Shadow Wolf » Thu May 13, 2004 7:11 pm

I decided to write the various Anime and Distribution companies to get or attempt to obtain official approval to create anime music videos with their anime. Here was the official reply back from them:
Thanks for your interest in ADV Films.

Because of extremely strict protocol regarding and alteration, editing and even promoting of ADV titles, we are unable to grant you any permissions in this regard. As long as your usage falls under the fair use act, you should be fine. Of course, I am not able to counsel you on what this policy is or provide you with legal counsel in that regard.

Again, thanks for your interest in ADV Films.

Shannon Otermat
Public Relations Manager
ADV Films
So I decided to look up the Fair Use Act to get more information on what is allowed. After quite a bit of research I found that Anime Music Videos can fall under multiple instances that allows it to be used under the Fair Use Act. In summary even though in the very technical terms sure its violating copyright, however under the Fair Use Act you are not as long as you are careful about how you go about it. That tends to explain why Anime companies aren't going after fans for images in their website, for fandome creations like stories and music videos. That doesn't mean someone won't try sometime in the future but as long as your aware of things you can protect yourself.
When Copying Is Okay: The "Fair Use" Rule

In some situations, you may make limited use of another's work without asking permission.

Sooner or later, almost all writers quote or closely paraphrase what others have written. For example:
  • Andy, putting together a newsletter on his home computer, reprints an editorial he likes from a daily newspaper.
  • Phil, a biographer and historian, quotes from several unpublished letters and diaries written by his subject.
  • Regina, a freelance writer, closely paraphrases two paragraphs from the Encyclopedia Britannica in an article she's writing.
  • Sylvia, a poet, quotes a line from a poem by T.S. Eliot in one of her own poems.
  • Donnie, a comedian, writes a parody of the famous song "Blue Moon" he performs in his comedy act.
Assuming the material quoted in these examples is protected by copyright, do Phil, Regina, Sylvia, Andy, and Donnie need permission from the author or other copyright owner to use it? It may surprise you to learn that the answer is "not necessarily."

Under the "fair use" rule of copyright law, an author may make limited use of another author's work without asking permission. The fair use privilege is perhaps the most significant limitation on a copyright owner's exclusive rights. If you write or publish, you need a basic understanding of what is and is not fair use.

Uses That Are Generally Fair Uses
Subject to some general limitations discussed later in this article, the following types of uses are usually deemed fair uses:
  • Criticism and comment -- for example, quoting or excerpting a work in a review or criticism for purposes of illustration or comment.
  • News reporting -- for example, summarizing an address or article, with brief quotations, in a news report.
  • Research and scholarship -- for example, quoting a short passage in a scholarly, scientific, or technical work for illustration or clarification of the author's observations.
  • Nonprofit educational uses -- for example, photocopying of limited portions of written works by teachers for classroom use.
  • Parody -- that is, a work that ridicules another, usually well-known, work by imitating it in a comic way.
In most other situations, copying is not legally a fair use. Without an author's permission, such a use violates the author's copyright.

Violations often occur when the use is motivated primarily by a desire for commercial gain. The fact that a work is published primarily for private commercial gain weighs against a finding of fair use. For example, using the Bob Dylan line "You don't need a weatherman to know which way the wind blows" in a poem published in a small literary journal would probably be a fair use; using the same line in an advertisement for raincoats probably would not be.

A commercial motive doesn't always disqualify someone from claiming a fair use. A use that benefits the public can qualify as a fair use, even if it makes money for the user.

For example, a vacuum cleaner manufacturer was permitted -- in its advertising -- to quote from a Consumer Reports article comparing vacuum cleaners. Why? The ad significantly increased the number of people exposed to the Consumers Reports' evaluations and thereby disseminated helpful consumer information. The same rationale probably applies to the widespread practice of quoting from favorable reviews in advertisements for books, films, and plays.

When Is a Use a "Fair Use"?

There are five basic rules to keep in mind when deciding whether or not a particular use of an author's work is a fair use:

Rule 1: Are You Creating Something New or Just Copying?

The purpose and character of your intended use of the material involved is the single most important factor in determining whether a use is a fair use. The question to ask here is whether you are merely copying someone else's work verbatim or instead using it to help create something new. The Supreme Court calls such a new work "transformative." The more transformative your work, the more likely your use is a fair use.

Rule 2: Are Your Competing With the Source You're Copying From?

Without consent, you ordinarily cannot use another person's protected expression in a way that impairs (or even potentially impairs) the market for his or her work. Thus, if you want to use an author's protected expression in a work of your own that is similar to the prior work and aimed at the same market, your intended use isn't likely a fair use.

For example, say Nick, a golf pro, writes a book on how to play golf. Not a good putter himself, he copies several brilliant paragraphs on putting from a book by Lee Trevino, one of the greatest putters in golf history. Because Nick intends his book to compete with and hopefully supplant Trevino's, this use is not a fair use. In effect, Nick is trying to use Trevino's protected expression to eat into the sales of Trevino's own book.

An interesting example is when a teacher copies parts of books for students to use. In one recent case, a group of seven major publishers went to court and stopped a duplicating business from copying excerpts from books without permission, compiling them into "course packets," and selling them to college students.

Rule 3: Giving the Author Credit Doesn't Let You Off the Hook

Some people mistakenly believe that they can use any material as long as they properly give the author credit. Not true. Giving credit and fair use are completely separate concepts. Either you have the right to use another author's material under the fair use rule or you don't. The fact that you attribute the material to the other author doesn't change that.

Rule 4: The More You Take, the Less Fair Your Use Is Likely to Be

The more material you take, the less likely it is that your use will be a fair use. As a general rule, never quote more than a few successive paragraphs from a book or article, or take more than one chart or diagram. It is never proper to include an illustration or other artwork in a book or newsletter without the artist's permission. Don't quote more than one or two lines from a poem. Many publishers require their authors to obtain permission from an author to quote more then a specified number of words, ranging from about 100 to 1000 words.

Contrary to what many people believe, there is no absolute word limit on fair use. For example, it is not always okay to take one paragraph of less than 200 words. Copying 200 words from a work of 300 words wouldn't be fair use. Nor would copying 12 words from a 14-word haiku poem. However, copying 2000 words from a work of 500,000 words might be fair. It all depends on the circumstances.

To preserve the free flow of information, authors have more leeway in using material from factual works (scholarly, technical, and scientific works) than to works of fancy such as novels, poems, and plays. This is true especially where it's necessary to use extensive quotations to ensure the accuracy of the information conveyed.

Rule 5: The Quality of the Material Used Is as Important as the Quantity

The more important the material is to the original work, the less likely your use of it will be considered a fair use.

In one famous case, The Nation magazine obtained a copy of Gerald Ford's memoirs before their publication. In the magazine's article about the memoirs, only 300 words from Ford's 200,000-word manuscript were quoted verbatim. The Supreme Court ruled that this was not a fair use because the material quoted (dealing with the Nixon pardon) was the "heart of the book ...the most interesting and moving parts of the entire manuscript," and that pre-publication disclosure of this material would cut into value or sales of the book.

Determining whether your intended use of another author's protected work constitutes a fair use is usually not difficult. It's really just a matter of common sense. There is no more commonsensical definition of fair use than the golden rule: Take from someone else only what you wouldn't mind someone taking from you.

Copying From Unpublished Materials

When it comes to fair use, unpublished works are inherently different from published works. Publishing an author's unpublished work before he or she has authorized it infringes upon the author's right to decide when and whether the work will be made public. Some courts in the past held that fair use never applies to unpublished material.

As you might expect, publishers, authors' groups, biographers, and historians were highly critical of this view. They got Congress to amend the fair use provision in the Copyright Act to make clear that the fact that a work is unpublished weighs against fair use, but is not determinative in and of itself. It can be permissible to use part of an unpublished work without permission if it falls under the fair use doctrine. This is particularly likely where the use benefits the public by furthering the fundamental purpose of the copyright laws -- the advancement of human knowledge. For example, a court held that it was a fair use for a biographer to use a modest amount of material from unpublished letters and journals by the author Richard Wright. (Wright v. Warner Books, Inc., 953 F.2d 731 (2d Cir. 1991).)
Image¯Image
May you have the hindsight to know where you've been, the foresight to know where you're
going, and the insight to know when you're going too far. - Irish Toast

User avatar
koronoru
Joined: Mon Oct 21, 2002 10:03 am
Location: Waterloo, Ontario
Org Profile

Post by koronoru » Mon May 17, 2004 9:43 am

Shadow Wolf wrote:So I decided to look up the Fair Use Act to get more information on what is allowed.
There is no law named the "Fair Use Act" in the USA or Canada. In the USA, there are provisions dealing with fair use in Title 17 of the United States Code, but what you posted clearly isn't a quote from that. What are you quoting from, and what jurisdiction does it apply to?

User avatar
koronoru
Joined: Mon Oct 21, 2002 10:03 am
Location: Waterloo, Ontario
Org Profile

Post by koronoru » Mon May 17, 2004 9:52 am

Further to previous: what you should be quoting, instead of some bogus "Fair Use Act" that doesn't exist, would probably be the following, Title 17 section 107 available from the US Copyright Office at http://www.copyright.gov/title17/92chap1.html#107:
§ 107. Limitations on exclusive rights: Fair use38

Notwithstanding the provisions of sections 106 and 106A, the fair use of a copyrighted work, including such use by reproduction in copies or phonorecords or by any other means specified by that section, for purposes such as criticism, comment, news reporting, teaching (including multiple copies for classroom use), scholarship, or research, is not an infringement of copyright. In determining whether the use made of a work in any particular case is a fair use the factors to be considered shall include ?

(1) the purpose and character of the use, including whether such use is of a commercial nature or is for nonprofit educational purposes;

(2) the nature of the copyrighted work;

(3) the amount and substantiality of the portion used in relation to the copyrighted work as a whole; and

(4) the effect of the use upon the potential market for or value of the copyrighted work.

The fact that a work is unpublished shall not itself bar a finding of fair use if such finding is made upon consideration of all the above factors.

User avatar
mforman
Joined: Sun Feb 02, 2003 8:35 pm
Location: England
Contact:
Org Profile

Post by mforman » Mon May 17, 2004 11:26 am

koronoru wrote:Further to previous: what you should be quoting, instead of some bogus "Fair Use Act" that doesn't exist,
Just because the US doesn't have such a law, doesn't mean nowhere has it.

Not that I'm saying anywhere does (I don't know enough about law to say for certain, but I believe UK law has something like that) but it's a bit much to claim it's "bogus" and non-existant just because your country doesn't have it. :P

User avatar
koronoru
Joined: Mon Oct 21, 2002 10:03 am
Location: Waterloo, Ontario
Org Profile

Post by koronoru » Mon May 17, 2004 2:23 pm

mforman wrote:
koronoru wrote:Further to previous: what you should be quoting, instead of some bogus "Fair Use Act" that doesn't exist,
Just because the US doesn't have such a law, doesn't mean nowhere has it.

Not that I'm saying anywhere does (I don't know enough about law to say for certain, but I believe UK law has something like that) but it's a bit much to claim it's "bogus" and non-existant just because your country doesn't have it. :P
The US isn't my country, and you might have noticed that I started out by asking which jurisdiction the poster was talking about. I'm quite sure they were talking about the US anyway, though, given their listed location. Note also that the quote they posted refers to US court cases. From a point of view of US law, there is no "Fair Use Act". There is such a thing as fair use, but it's not the name of an Act. As far as US law is concerned, the "Fair Use Act" is bogus. There just isn't any such thing.

I'd be surprised if the UK has a "Fair Use Act" either because the terminology "fair use" is a US coinage. Canada calls the equivalent concept "fair dealing", and Canada inherited its copyright regime mostly from the UK. In Canada, fair dealing isn't a separate act, but part of the overall copyright act.

User avatar
koronoru
Joined: Mon Oct 21, 2002 10:03 am
Location: Waterloo, Ontario
Org Profile

Post by koronoru » Mon May 17, 2004 2:25 pm

koronoru wrote:I'm quite sure they were talking about the US anyway, though, given their listed location.
Hm - or not. Looks like that poster doesn't have a listed location; I was confusing Shadow Wolf with someone else. The point remains that the quote that was posted seemed to be talking about US court cases.

User avatar
mforman
Joined: Sun Feb 02, 2003 8:35 pm
Location: England
Contact:
Org Profile

Post by mforman » Mon May 17, 2004 3:04 pm

The US isn't my country, and you might have noticed that I started out by asking which jurisdiction the poster was talking about. I'm quite sure they were talking about the US anyway, though, given their listed location. Note also that the quote they posted refers to US court cases. From a point of view of US law, there is no "Fair Use Act". There is such a thing as fair use, but it's not the name of an Act. As far as US law is concerned, the "Fair Use Act" is bogus. There just isn't any such thing.

I'd be surprised if the UK has a "Fair Use Act" either because the terminology "fair use" is a US coinage. Canada calls the equivalent concept "fair dealing", and Canada inherited its copyright regime mostly from the UK. In Canada, fair dealing isn't a separate act, but part of the overall copyright act.
Fair enough (I have to admit that I actually made the same assumption about you as you did Shadow Wolf :P.)

The thing I had an issue with was that you simply stated that the Fair Use Act was bogus, seemingly without taking into account that some countries might have it.

Having just spent a few minutes Googling for "Fair Use Act" I think the information you linked to might be the "Fair Use Act" that Shadow Wolf was referring to as a lot of the results referred to that section of legislation. Interestingly, there were also references to a US 2002 Fair Use Act, but I can't find anything to confirm its existence. I'd be interested to know if it exists...

User avatar
Shadow Wolf
Joined: Sat Apr 24, 2004 1:00 am
Contact:
Org Profile

Post by Shadow Wolf » Mon May 17, 2004 3:49 pm

Well first I'm not a lawyer so when referring to Fair Use and Fair Use Act, personally I don't see or know the difference. Nor was I saying that we are all fully legalized in doing what we do. The public relations rep from ADV was the one who originally used the word Act with Fair Use and if you do some extensive searches you will find references. Now I don't know the exact laws, states and statues they refer to but there is a underlining reference to Fair Use. There are many examples of what would be considered that as well as many examples where they are used in court cases in multiple countries.

There are hundreds if not thousands of laws that I don't know about, even a lawyer wouldn't know about unless they specifically know what they are looking for. The post I quoted was referenced when I did a Fair Use Act search through google, I found many, many posts with similar information and evidence to support it. I just posted the one that seemed to be the clearest information in explaining things. Now wether its an Act or not I have no clue or what the difference between an Act, Law, Bill since I'm not a lawyer.

I have gotten similar responses from the other anime companies and distributors I wrote asking for permission to use their work in creating Anime Music Videos. All of them said as long as it doesn't violate the Fair Use Act or Fair Use law, based on the information given me and what I've found its a gray area but still lends to why Anime companies don't go crazy and after people who make them. Its also one of a few reasons Anime Conventions can hold Anime Music Video contests. It exposes people to the work and creates a positive promotion of it.

Now that being said... You can find evidence of court cases that always counterdict each other, ultimately it will fall down to the lawyer representing you/them and the judge/jury making a decision. However for the most part I don't see AMV creators being targeted yet. Maybe at some point it might reach a point where they will have to elaborate more on what is considered acceptable but as long as people are being "fair" there most likely won't be any issues.
Image¯Image
May you have the hindsight to know where you've been, the foresight to know where you're
going, and the insight to know when you're going too far. - Irish Toast

User avatar
Kalium
Sir Bugsalot
Joined: Fri Oct 03, 2003 11:17 pm
Location: Plymouth, Michigan
Org Profile

Post by Kalium » Mon May 17, 2004 4:00 pm

Wow. This thread has been reborn, and I find myself rehashing all my old arguments. An interesting sensation, to say the least.

User avatar
Shadow Wolf
Joined: Sat Apr 24, 2004 1:00 am
Contact:
Org Profile

Post by Shadow Wolf » Mon May 17, 2004 4:03 pm

Some useful Fair Use links:

http://www.copyright.gov/fls/fl102.html

Stanford University has gathered a lot of information on Fair Use. Since it is vague they have attempted to make guidelines to help people better determine what is fair use. http://fairuse.stanford.edu/

http://www.utsystem.edu/ogc/intellectua ... pypol2.htm

http://www.cetus.org/fairindex.html

Some of it can counterdict but most of it is generally the same. It like many laws are open to the interpretation of the judges/jury making the final decision. Like I said I'm not a lawyer nor an expert on this, however it does help give a guideline and others a better idea as well as something to think about. In most cases though its why things are generally allowed and we don't have Anime companies coming after everyone.
Image¯Image
May you have the hindsight to know where you've been, the foresight to know where you're
going, and the insight to know when you're going too far. - Irish Toast

Locked

Return to “General AMV”