Anime Hitting the Mainstream

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Shun
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Re: Anime Hitting the Mainstream

Post by Shun » Tue Sep 16, 2003 7:25 am

hyperchica11 wrote:I wrote this... and I wanted to share it. So... I am. :D

“And the Oscar goes to . . . Hayao Miyazaki’s Spirited Away!”

During the Academy Awards this year, an anime movie called Spirited Away won an Oscar for Best Animated Feature. It was the first anime movie ever to receive such an honor in the United States. This prompted many people to say that anime is finally beginning to hit the mainstream. However, what they don’t realize is that it already has.

Anime, the slang term for Japanese animation, is a type of cartoon that is characterized by crazy hairdos, large eyes, and weird facial expressions. It is most definitely not a normal cartoon by American Standards, however. More often than not, anime contains adult themes and deeper meanings of seemingly shallow things.

Anime has been with us for sometime now. In late September of 1963, a show called Astro Boy appeared on the American front. This show was the first anime show ever to be aired regularly on American TV. A few years later in 1967, the baby boomer generation watched the first Speed Racer, which was also an anime show. However, neither of these were actually labeled as anime. They were both just another cartoon.

With Cartoon Network’s Toonami block, however, many things changed. For one, the mondo-popular Sailor Moon appeared June 1, 1998, followed closely by the release of the equally-popular DragonBall Z on August 31 of the same year. These two shows became an integral part of American pop culture, and soon, people everywhere were talking about “DBZ” and Sailor Moon. Elementary school kids had lunchboxes portraying their favorite characters, and weekday afternoons from 4:30 to 5:30 were virtually silent, save for the sound of the shows coming from TVs in the homes of Americans everywhere.

These two shows, although they were anime imports, were heavily edited. For example, in DBZ, they erased any trace of ANY objectionable material, including guns, alcoholic beverages, and suggestive dialogue. In fact, they edited an entire character out of the show, renamed other characters, and drastically changed personalities. In the Japanese version of Sailor Moon, Sailor Uranus and Sailor Neptune were lovers; in the United States, their characters were changed to be cousins. Gives “kissin’ cousins” a whole new meaning, doesn’t it?

It is not uncommon for anime shows to be edited in such ways. In Japan, anime is made for adults, not children. Children do not have time for fun. When you walk onto a Japanese subway, many of its passengers will be reading “manga,” a type of anime comic book. For this reason, “adult themes” frequently appear in many anime shows. However, in America, they are edited out.

When the late 90’s came along, it brought with it the most popular kids show of it’s time: Pokemon. Most people at least heard something about the Pokemon phenomenon. It sparked plush toys, a clothing line, a card game, at least three movies, and a whole lot of controversy. Angry moms declared it satanic because it taught kids to pit their “pet” Pokemon against other people’s Pokemon and (GASP!) knock them out. But really, Pokemon teaches values that are not present in other cartoon shows. For example, instead of growling and being bad losers, most of the characters on the show bow and congratulate their opponent on their win. Even during the battles, each team takes turns. Compare this to other shows. Fighting with turns? What, are you kidding?Just take a look at other shows of the time. The fights were free for alls! Even the beloved Bugs Bunny frequently delivered blows below the belt.

Towards the beginning of the new millennium, Cartoon Network aired another block of programming devoted mostly to anime. It showed late at night, and was called “Adult Swim.” It proved to many people that anime is not just for kids, and furthermore, some shows are not for kids at all if you get my drift. The show Cowboy Bebop contains smoking, more deaths-per-episode and blood that thought humanly possible, and also, the Earth had been devastated in the show. That’s not kid stuff at all.

And now Hayao Miyazaki comes along with Spirited Away, and people are proclaiming it the “Big Bang” of anime in the mainstream? I say no. It was not sudden at all. It has been here all along, but it is only now that people are beginning to recognize it for what it is.


yeah.. i wrote this a while ago... right after the oscars. tell me what you think. :-P

-Cheelala

Very nicely written, and even tho anime has been around for quite awhile, those who did not call it 'anime' were caught by spirited away. I understand exactly what ur saying but this could be a good thing. Think of possible other networks starting to show anime now after its being recgonized as its on intity(sp, i just like that word :P).

Well im off to school, good read! :)

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Propyro
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Post by Propyro » Tue Sep 16, 2003 7:37 am

a friend of mine thts mildly into anime was tellingme how he thingks anime's jsut going to end up being another fad. of course he said this after i lent him my eva box set ... but no, i don't think it's a fad ... maybe it's days in the center spot light ... if you want to call it that, are numbered, but it won't go away ... not unless america turns japnan in to a big smouldering crater at least ...

/|\

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Post by Propyro » Tue Sep 16, 2003 8:07 am

Mroni wrote: 1.American tv networks keep dumbing down shows and tearing them apart so that they are aimed squarly for little kids.

...

4.Christian right nuts declare animes such as hellsing spawned by the devil etc

..

7. Otaku and cartoon network watchers go to war over what a characters real name is.


Mr Oni
naaaa, then they'd just make something like hecksing

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Post by Amaranth » Tue Sep 16, 2003 4:03 pm

I do think anime's time of hyper-popularity is numbered. I mean, nothing stays in the spotlight forever.

However, anime will always exist as a niche market. It's always been a niche market, and always will be a niche market. Right now we're experiencing a kind of "golden age" but we can always expect anime to be around, just a matter of how much.

I have mixed feelings about anime being in the mainstream so much. On the one hand I'm glad it's getting recognition for how great it is and people are starting to see that cartoons can be mature, thoughtful pieces and not just kiddy fare.
On the other hand, kiddy fare is what sells and many a company are dumbing down quality shows in hopes of pawning them off to television companies so that all the brainwashable kids out there will eat it up like candy. And lots of them are. This means such editing will occur on a more regular basis. The majority of the new fans are kids and pre-teens who saw Pokemon and Yugioh and thought they were cool. Some of those fans later on discover the more mature and better shows and become bonafide anime fans, but sadly some of them stay Pokemon/Yugioh/DBZ bitches. And that fact gives me a little shiver for the future of anime in North America.
Reality is for people who lack imagination.

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Post by Knowname » Tue Sep 16, 2003 4:40 pm

Mroni wrote:Christian right nuts
:lol: you meant 'rite nuts' rite??? heh

Anyway right now anime is about 99% Lollicon but there is that 1% that is Now and Than Here and There or Miyazaki or Macross (classic). so basically as it is now I really don't see Anime blowing up in popularity anytime soon. :? least not till Armageddon.

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Post by DTJB » Tue Sep 16, 2003 5:25 pm

The debate about edited anime on television goes on. But there are some things one can do about it. If one sees an anime on T.V. that they really enjoy, knowing full well it's dubbed AND edited, they can go to the video store afterwords and buy a copy of the real thing. Sure, there are still some shows like Yu-Gi-Oh, Monster Rancher or Digimon where you can't get them subbed, but remember when you couldn't get DBZ or Sailor Moon in a subbed stateside release? If there is enough of a demand from fans, companies will listen, probably. Remember when half of Escaflowne was shown on Fox? Remember Card CaptorS? Now think of the alternatives (see above). Another alternative is to watch anime on another network. I'm one of the fortunate ones to have the International Channel (not that I'm gonna parade around about it). Anyway, they show anime unedited, all the time. I remember seeing edited Tenchi Muyo on CN, and now I'm watching it uncut, and on T.V. even! :)

As far as anime being in the mainstream, yeah it's getting more commercial, but we should be thankful it's getting the exposure. If you're part of an underground band and you just hit mainstream, don't piss and moan about it, be thankful more people are listening to you now.
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Savia
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Post by Savia » Wed Sep 17, 2003 7:23 am

Knowname wrote:
Mroni wrote:Christian right nuts
:lol: you meant 'rite nuts' rite??? heh

Anyway right now anime is about 99% Lollicon but there is that 1% that is Now and Than Here and There or Miyazaki or Macross (classic). so basically as it is now I really don't see Anime blowing up in popularity anytime soon. :? least not till Armageddon.
Damn, that soon?

Anyway, someone once said this of Magic, and I think it also applies to anime in a way: "Magic is not so much becoming more mainstream as the mainstream is becoming more like Magic". In this respect, they were talking about how card games like Pokemon and Yu-Gi-Oh!, both borrowing heavily from Grandaddy Magic, were becoming huge without Magic itself becoming so.

Similarly, anime-inspired or anime-like things (The Matrix or Beyblade, repsectively) are gaining popularity without what some might regard as 'true' anime doing so.
"A creator needs only one enthusiast to justify him." - Man Ray
"Restrictions breed creativity." - Mark Rosewater

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Post by )v(ajin Koji » Wed Sep 17, 2003 11:54 am

We'd better enjoy this anime boom while we can, in the next 10/20 years it won't be so poular and we, the oldbies of anime, won't be able to get subbed anime anymore!

We'll have to move to Japan! W00T
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- Kai Stromler to son_goten.
Last edited by )v(ajin Koji on Mon 21, 2011 9:36 pm; edited 1 time in total

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Post by ChronoShadow131 » Wed Sep 17, 2003 1:40 pm

I don't think that it will be anime in general that will fade in the next 10/20 years, but rather the shows themselves. Anime could be found on at least one of the major broadcast stations for quite some time. It may have been edited and dubbed, but it was there. As each one faded, another rose to take its place. Even with an increase in popularity, and subsequent decline sometime in the future, I think that anime will continue to have some sort of prescence on American networks. I just hope that it isn't Pokemon in its thirtieth incarnation.
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Post by squidgy » Wed Sep 17, 2003 7:05 pm

so far, the release of kids shows like pokemon, digimon and yi gi oh have done nothing but prove most of the mainstreams thoughts right, that cartoons, even anime, is still for kids.

i dunno about where you guys live, but over here in australia, if you mention anime, the most probable suggestion from an outsider would either be pokemon or dragonball z. things like adult swim have done litle to contribute, while playing some truly stomp-worthy stuff like trigun and the bebop, has little exposure.

the bottom line is, at least over here, people still think that anime and cartoons in general is for kids. the fact that cartoon network has limited the airtime of anime to a single timeslot means that they are typifying it, so to speak, saying taht only a specific person who would be awake at this time would watch it. this doesnt help matters much. they need to spread teh airtime around more, to get people of any age who watched teh box to see it.

however, the problem with the likes of pokemon and the likes is a double edged sword. while most of us here dislike these shows with great resentment, its also one of the strongest reasons why people even consider anime at all.

in teh end, the stereotype people give anime is its strongest and weakest point.

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